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Branding // January 2016

BassBus is a school-bus-turned-party-machine based in Calgary, AB. They needed a wrap for their mobile party mobile and wanted something fun, interactive, and energetic.

The dancing sausage people it’s wrapped in are all based off famous dance-moves or people; the Dougie, Drake’s Hotline Bling video, Michael Jackson’s Thriller, etc.

From there, a social campaign was created to match, involving scenarios of the dancing hot dogs causing a ruckus.

Writing by Jordon Lawson. Photography by Neil McElmon.