VIVIANE ART GALLERY

Branding // August 2016

Viviane Mehr opened her own gallery to create a meeting place where artists could gather, and represent themselves locally. The gallery needed an identity that was as engaging and passionately entrenched in the community as Viviane herself.

Digitally, the Viviane Art mark changes between a “V” for Viviane and an “A” for Art as the user scrolls up and down on the website. In print, an upside-down wordmark engages the user to turn each piece of collateral, changing the mark back and forth from a "V" to an "A".

View the website here.