For those who measure time with the grit on their hands, not the hands of a clock. For those who pour themselves into their work and don’t do 9-to-5. Introducing a new down to earth, top shelf bourbon whiskey made for those who have chosen to dedicate their lives to building, making, servicing and harvesting the things America runs on. We call it Five Nine.

We helped name, brand and launch this new bourbon whiskey to blue-collar America. So once you’re done wiping the sweat of your brow, you can put some hair on your chest.

Created at One Twenty Three West with Pierre Chan.

There’s even a playlist to go along with this case study: