Herschel Bank of Creativity

Activation

August 2022

The only bank designed the serve underrepresented creatives.

A lack of resources, mentorship and little financial support can make taking the leap into a creative career extremely difficult.

To ensure the next-generation of creatives got what they need to succeed, Herschel, a brand known for championing creativity, opened a bank in the heart of Brooklyn. Then invited underrepresented creatives to meet with renowned creative advisors to get the entrepreneurial advice they need and the resources no one else would give them.

Created at Rethink with Jake Hope and Jordon Lawson.