McCain Distractifry

Online Video

December 2022

A smart device that interrupts uncomfortable family dinner conversation with fries.

Let’s face it, family gatherings can be a lot. And during the holiday season, it’s pretty much a guarantee that uncomfortable questions and topics will get brought up. So we worked with McCain to create the DistractriFRY: a voice-activated fry dispenser that takes the attention away from your inelegant uncle and puts it where it belongs: on the fries.

Created at Rethink with Jordon Lawson.