McCain Together is Golden

Brand Campaign

July 2024

The new Together Is Golden brand platform builds off McCain’s current brand positioning around togetherness, rooted in the idea that French fries have a unique way of bringing people together.

‘Fry Thief’, follows a grandmother who moves into her son’s home, where a cultural and generational disconnect between her and her tech-savvy grandkids appears.

‘Fry Fort’, follows a mother’s quest to get her son out of his blanket fort.

Created at Rethink with Jordon Lawson.