While Okanagan Spring was focussing on making great beer, their community was busy blossoming into a headquarters for Canadian holidays and their identity couldn’t keep up.

The challenge was to distill the weird and wild energy of a community on perpetual vacation into packaging for a beer that’s as serious as any. We captured our favourite moments of OK adventure on every can and created custom type that followed the action, creating a brand that’s as energetic as it is timeless.

Created at One Twenty Three West. Copywriting by Kate Roland.