Pabst Hard Seltzer

Online Video Series

June 2020

Long known for being a beer brand, Pabst Blue Ribbon was launching their first-ever hard vodka soda, with more flavour, more boldness and more alcohol than the competition. So, to quantify this unique, first-of-its-kind flavour, we created a unique, first-of-its-kind tasting machine.

Created at One Twenty Three West with Pierre Chan.