Postmates

Last Night’s Stamps

March 2024

The bar stamp from last night that became a promo code for breakfast the next day.

The fastest growing meal occasion on food delivery apps is weekend breakfast after a big night out—with a 30% year-over-year increase. We captured this growing meal occasion in Los Angeles by becoming the first food delivery app the nightlife crowd chose the next morning.

We turned the generic bar stamp into an unignorable promo code for breakfast. So when partiers woke up the next morning, our message was the first thing they saw. Last Night’s Stamps launched at 15 iconic bars and clubs across Los Angeles on St. Patrick’s Day weekend—one of the biggest drinking events in the U.S.

Created at Rethink with Jordon Lawson.