PABST BLUE RIBBON STRONG VODKA SODA
Case Study // June 2020
Long known for being a beer brand, Pabst Blue Ribbon was launching their first-ever hard vodka soda, with more flavour, more boldness and more alcohol than the competition. So, to quantify this unique, first-of-its-kind flavour, we used a unique, first-of-its-kind tasting machine.
Created at One Twenty Three West. Created with Pierre Chan. Production by Scrap Creative.
